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Pocket to Production: Creating Content from the Streets to the Studio

Students will explore the Black experience in cinema, music production, podcasting, live sound, and storytelling across disciplines. This course aims to provide students with the tools and resources necessary to create authentic media content using Apple products. Creating Content from the Streets to the Studio entails using iPhones, apps, and multimedia software to create professional music, film, and podcast content for career advancement and entrepreneurship.

Fall ‘23
HubSpot Video

This course includes:

  • sign-direction 8 module series
  • time Flexible schedule
  • cap Certificate of completion
  • mobile Access on mobile

What you'll learn

  • Obtain a generalized knowledge of screenwriting
  • Unlock your creative potential and find your authentic voice
  • Explore various storytelling disciplines
  • Learn professionalism and career advancement tools in the arts and entertainment industry

Skills you’ll gain

  • Creative Vision
  • Screenwriting
  • Video Production
  • Editing
  • Post Production

Program Highlights

Services offered by industry coaches

  • Obtain a generalized knowledge of screenwriting
  • Exposure to related Apple technology, applications, and productivity tools.
  • Personalized feedback, support, and network development
  • Earn a micro-credential
  • Insights from renowned faculty and industry experts

Program Faculty


Avery O. Williams

Award-winning screenwriter-director

MFA grad from NYU, Tisch. Co-directed features Misguided Behavior wi/ Carl Payne and Skinned w/Lisa Raye McCoy. Directed pilot for Intersection, an Emmy- nominated digital series. Currently an Assistant Professor in the Cinema, Television, and Emerging Media Studies program at Morehouse College in Atlanta, GA.


Tytianna Ringstaff, Ph.D.

Director of Simmons College of Kentucky’s Digital Teaching and LearningCenter

Dr. Ringstaff is the Artistic Director and Curriculum Designer of the Black Film Institute. She is also a Board member of the American Civil Liberties Union of Kentucky (ACLU) and CEO/Founder of Honey Tree Publishing.


B.J. Murphy

Member of National Black Radio Hall of Fame 2023 (as of Oct 7, 2023)

B.J. has been on-air in small, medium, and major markets during his 40-year career. He is the recipient of the Tom Joyner Personality of the Year award, the National Black Programmers Personality of the Year Award, and Billboard Magazines’ #1 Up and Coming Urban Morning Show.


Steven Starks

CEO and Founder of Starks Films, LLC

Steven has worked on feature films such as The Hunger Games and the Own Network’s “Green Leaf.” Steven is a Mass Media Arts Professor at Clark Atlanta University and is a graduate of Shaw University.


Darnell Lamont Walker

Emmy-Nominated children’s television writer

Following his big break in the Sesame Street Writers Room Fellowship, Darnell has written for a multitude of outstanding shows, including PBS Kids’ Work It Out Wombats!, Netflix’s Karma’s World, and Nickelodeon’s Blue’s Clues & You.


Summer Jackson Cole

Award-winning broadcast journalist in News, Lifestyle, and Entertainment

Summer is a scholar and practitioner. She holds a Master of Arts in Mass Communication and Media Studies from Howard University and is a Professor at Clark Atlanta University teaching Journalism, Media, and Communication Studies and is the Host of Atlanta Plugged In at Atlanta News First (CBS).


Carl S. Moore

Innovative nonprofit, education, and entertainment professional

Carl is a teacher, learning scientist, curriculum developer and instructional designer. He also serves as the Vice President of Teaching and Learning at Howard Community College.

Program Schedule

8 modules Expand all modules

Black Creatives: Reclaiming Our Story Module 1

Students will critically analyze the Black experience from the perspective of the White gaze and the Black gaze. They will identify and understand the Black cultural perspective as a lens and vehicle in writing about and filming the Black experience. Creatives will explore the Black experience in cinema across historical eras from the early 20th century to the present day.

Creativity Module 2

Students will explore their own creativity and learn how music, spoken word, and video can be used to express their unique voice. Through exercises and assignments, students will learn how to tap into their creativity and develop their own artistic vision to find their authentic voice

Storytelling Across Disciplines Module 3

Students will learn about the art of storytelling across various disciplines, including writing for the ear and writing for the eye. They will learn how to develop compelling narratives, how to structure their stories, and how to use different mediums to convey their message effectively.

Pocket to Production Module 4

Students will learn about the technical aspects of each area of arts and entertainment, including the tools available on Apple products that can be used to create content. Students will learn how to develop their own creative process, from brainstorming ideas to executing a final product. Through hands-on projects, students will learn to take an idea and turn it into a tangible, polished product.

Video Production Module 5

Students will learn about the technical aspects of video production, including filming, editing, and post-production.

They will learn to use software like iMovie and Final Cut Pro to create polished, professional-looking videos. Through hands- on projects, students will gain practical experience using these tools to create their own content.

Music Production, Podcasting, and Live Sound Module 6

Students will learn about the technical aspects of music production, podcasting, and live sound. They will learn how to use software like Garage Band and Logic Pro to create their own music, record podcasts, and mix live sound. Through hands-on projects, students will gain practical experience using these tools to create their own content.

Mentorship, Professionalism, Entrepreneurship, Career Advancement, Alternative Career Paths, Internships, Practicums, and Externships Module 7

Students will learn about the various career paths available to them in the arts and entertainment industry. They will learn about the importance of mentorship, professionalism, and entrepreneurship in building a successful career. The module will also cover the benefits of internships, practicums, and externships in gaining valuable experience and advancing career opportunities.

Ethics and Legal Elements Module 8

Students will learn about the ethical and legal considerations in the arts and entertainment industry. They will learn about copyright laws, intellectual property, and the importance of maintaining ethical practices in the industry. Through case studies and discussions, students will explore the complex ethical and legal issues that arise in the industry and learn how to navigate these challenges.

Frequently asked questions

What is Propel Learn?

 Propel Learn is a signature learning and credentialing platform designed specifically for students at historically Black colleges and universities (HBCUs). It offers comprehensive, experiential, and innovative learning experiences in cutting-edge fields such as Artificial Intelligence and Machine Learning, Swift Coding, Arts and Entertainment, Cybersecurity, Clean Energy, Career Readiness, Leadership, Diversity, Equity, and Inclusion. The platform is co-developed by industry experts, top HBCU faculty, and notable workforce collaborators from around the world, and all courses and micro-credential programs are reviewed and certified by industry giants such as Apple, Southern Company, and other top industry partners. Propel Learn's micro-credentialing system is designed to help students progress at their own pace, with badges and certificates that denote their level of achievement. Students can also receive ongoing support and resources to enhance their learning experience and support their professional development.

What is Propel’s Innovation and Design Model?

 Propel’s Innovation and Design model combines cutting-edge research, learning science principles, instructional design, and tech-enhanced tools to create effective and engaging learning experiences. Our research focuses on workforce and industry credentials to ensure our courses are relevant and up-to-date. We incorporate learning science principles to promote effective learning for neurodiverse and ethnically diverse groups. Our instructional design principles organize learning experiences in a structured, learner-centered way. Lastly, we leverage tech-enhanced tools, such as our virtual learning platform Honor Learn, to promote the success of both faculty and students.

What is learning science?

Learning science is the study of how people learn and how to improve the process of learning. It draws upon research from cognitive psychology, neuroscience, educational psychology, and other related fields to inform the design of effective learning experiences.

What is Instructional Design

Instructional design is the process of creating educational or training materials and experiences in a systematic and efficient manner. It involves analyzing learners' needs, defining learning objectives, designing and developing instructional content, and evaluating the effectiveness of the instructional materials.

More questions

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